The Sell! Sell! Blog: Poliakov's Pyramid Of Engagement.


Poliakov's Pyramid Of Engagement. A simple, yet convincing-looking chart to prove what our common-sense tells us. That people are more likely to spend time engaging with something that they're very interested in. Ergo, if you are marketing a product that isn't in the top interest zone, you better have a rip-snorting, son-of-a-bitch of an idea (or a big prize) if you want anyone to interact any further than a cursory glance.

First month sales numbers for the iPhone app "Camera+"

Pretty impressive what you can earn in Apple's App economy...

Camera+ first month daily sales

Camera+ first month daily sales

The total number sold for the first month was over 217k. Our total revenue after Apple’s cut was just over $253k. Our strongest revenue day occurred about a week after launch with us taking in $15,488 that day and we averaged around $8,440 daily for the first 30 days.